The Business Side of Your Spa. As long as you keep growing, you will keeping moving forward.In fact, the most important metric for me was always comparing the year over year growth. Because as long as those numbers improve, then I knew we were still growing. Our target was to always to hit 100% Year over Year Growth. That means, if we did $5,000/mo in March, then the following year in… Read the Story You have to execute on expectations you set.You have to execute on expectations you set. Expectations and standards are one tricky beast. You need to have them. But more importantly, you need to live by them. Just like if you let clients abuse your business without enforced policies, your therapists can do exactly the same. Most of the time, bad employees just… Read the Story The easiest way to get the results you want from your team?The easiest way to get the results you want from your team? Give them what they crave. Sounds simple, doesn’t it. Once you understand what your employees are seeking, then it becomes a lot easier to motivate them. And it’s not always just about the money. For example, when I was in sales we had… Read the Story $0 is Better than 0 Clients.A client in your business, even if you make $0 Profit, is better than an empty room. One of the things that I always talk about is separating yourself as a business owner from being a therapist, especially if you want to scale to multiple therapists. When you start to make this adjustment, you will… Read the Story Start building today.Dreaming about multiple therapists business? Start building today. Don’t wait till you are fully booked. Reason #1 — Growing other therapists takes time & energy, your most precious resource. When you are trying to grow your business beyond yourself, you need to invest energy & time to this. It doesn’t come by itself. Now, if… Read the Story Discounting?Discounting seems to be such a hot topic in this group, that I felt this should be addressed. As a therapist, you have to absolutely separate the “marketing” from the client. That means if you are using discounts or coupons to attract new customers, you absolutely should not “label” them. I seen multiple therapists talk… Read the Story Doing the necessary.As a boss, you have to yourself accountable for all the things that are necessary in your business. What is worse is that, if you cut corners or skip on what you are supposed to do… You may not actually feel the punishment of not doing it immediately. When I was in sales, we see… Read the Story Listen to Your CustomersWhen I took over our day spa, we were only open 10am – 6pm, Tues-Fri and 9am-3pm on Saturday. I asked the girls working there, why is this? And their response was that they didn’t believe it made any sense to stay open. They felt that everyone was busy and no one would go to… Read the Story Monitor Your Top Client List.Monitor Your Top Client List. When I took over my day spa, one of my first goals was to figure out who my previous “heavy-hitters” were. You know the exact client I am talking about, the client that you just love seeing. You know they rebook every week, or every other week. They gobble up… Read the Story Practice Makes Perfect!Practice makes Perfect. How many of you had finely tuned your massage “style” over the years? You start by experimenting with new techniques, new approaches. You find what works, what doesn’t. And after some time, you’ve got something that you love to brag about. You know your approach works. But… How many of you do… Read the Story Find Articles by Category Random Thoughts (55)A collection of the random posts I have made on Facebook over the years.Business (28)The nitty-gritty things that we never want to talk about.Marketing (23)Boost Your Business with these Marketing Tips & Tricks.Motivational (11)Read my Articles of Motivation.Leadership (5)Building a Business is just as much about you, as it is the team you build.